November 17 at 6:00 AM
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Twitter, Google, Facebook are changing their policies to prevent bullying and improve accuracy.(Reuters)
What do the Amish lobby, gay wedding vans and the ban of the national anthem have in common? For starters, they’re all make-believe — and invented by the same man.
Paul Horner, the 38-year-old impresario of a Facebook fake-news empire, has made his living off viral news hoaxes for several years. He has twice convinced the Internet that he’s British graffiti artist Banksy; he also published the very viral, very fake news of a Yelp vs. “South Park” lawsuit last year.
But in recent months, Horner has found the fake-news ecosystem growing more crowded, more political and vastly more influential: In March, Donald Trump’s son Ericand his then-campaign manager,Corey Lewandowski, even tweeted links to one of Horner’s faux-articles. His stories have also appeared as news on Google.
(Paul Horner)
In light of concerns that stories like Horner’s may have affected the presidential election, and in the wake of announcements that both Google and Facebook would take action against deceptive outlets, Intersect called Horner to discuss his perspective on fake news. This transcript has been edited for clarity, length and — ahem — bad language.
[The only true winners of this election are trolls]
You’ve been writing fake news for a while now — you’re kind of like the OG Facebook news hoaxer. Well, I’d call it hoaxing or fake news. You’d call it parody or satire. How is that scene different now than it was three or five years ago? Why did something like your story about Obama invalidating the election results (almost 250,000 Facebook shares, as of this writing) go so viral?
Honestly, people are definitely dumber. They just keep passing stuff around. Nobody fact-checks anything anymore — I mean, that’s how Trump got elected. He just said whatever he wanted, and people believed everything, and when the things he said turned out not to be true, people didn’t care because they’d already accepted it. It’s real scary. I’ve never seen anything like it.
You mentioned Trump, and you’ve probably heard the argument, or the concern, that fake news somehow helped him get elected. What do you make of that?
My sites were picked up by Trump supporters all the time. I think Trump is in the White House because of me. His followers don’t fact-check anything — they’ll post everything, believe anything. His campaign manager posted my story about a protester getting paid $3,500 as fact. Like, I made that up. I posted a fake ad on Craigslist.
(Twitter via Mediaite)
Why? I mean — why would you even write that?
Just ’cause his supporters were under the belief that people were getting paid to protest at their rallies, and that’s just insane. I’ve gone to Trump protests — trust me, no one needs to get paid to protest Trump. I just wanted to make fun of that insane belief, but it took off. They actually believed it.
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